Our Blue Ribbon Program is our SALE program that offers a curated selection of off-the-rack bridal gowns available for immediate purchase—no waiting required. These in-store sample gowns, marked with our signature blue hangtag, are sold as is and offered at exclusive discounted prices to reflect their status as showroom pieces.

Perfect for brides on a tight timeline or seeking designer gowns at exceptional value, the Blue Ribbon Program allows you to take home your dream dress on the same day.

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